Crisis survival strategies: how a hotel survives during the Covid-19 pandemic

https://doi.org/10.35912/joste.v1i4.402
Published: Jun 25, 2020

Abstract:

Purpose: This study identified and explored the strategies developed by a four-star hotel in Central Java Province - Indonesia for surviving the Covid-19 pandemic.

Methodology: This qualitative study collected data from an in-depth interview with the hotel’s Head of FO Department, which were analyzed inductively.

Results: The hotel focused its survival strategies on four areas or aspects, including organizational targets, human resources, products and services, and marketing communication.

Limitation: This study is limited in two ways, i.e. data collection method and the number of informants.

Contribution: This study contributes to enriching the strategies for mitigating the disastrous impacts of the Covid-19 pandemic on the hotel business.

Keywords: Covid-19, Pandemic crisis, Survival strategies

Keywords:
1. Covid-19
2. Pandemic crisis
3. Survival strategies
Authors:
Musadad Musadad
Tour and Travel Business Study Program, Riau University
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How to Cite
Musadad, M. (2020). Crisis survival strategies: how a hotel survives during the Covid-19 pandemic. Journal of Sustainable Tourism and Entrepreneurship, 1(4), 269–278. https://doi.org/10.35912/joste.v1i4.402
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Issue & Section
Vol. 1 No. 4 (2020): June
Articles
References

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    Baldwin, R. & Tomiura, E. (2020). Thinking ahead about the trade impact of Covid-19. CEPR Press VoxEU. Org

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    Coombs, W. T. and Holladay, S. J. (2010). PR Strategy and Application: Managing Influence. United States: Wiley-Blackwell

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  1. Baldwin, R. & Mauro, B. W. (2020). Economics in the Time of Covid-19. CEPR PressVoxEU. org.
  2. Baldwin, R. & Tomiura, E. (2020). Thinking ahead about the trade impact of Covid-19. CEPR Press VoxEU. Org
  3. Belch, G. E. & Belch, M. A. (2006). Advertising and Promotion: An Integrated Marketing Communication Perspective: Mc Graw Hill, New York.
  4. Bartik, A. W., Bertrand, M., Cullen, Z. B., Glaeser, E. L., Luca, M., & Stanton, C. T. (2020). How are small businesses adjusting to Covid-19? Early evidence from a survey (No. w26989). National Bureau of Economic Research
  5. Bloom Consulting (2020). Covid-19 The impact on tourist behaviours. Retrieved from http://www.bloom-consulting.com
  6. Coombs, W. T. and Holladay, S. J. (2010). PR Strategy and Application: Managing Influence. United States: Wiley-Blackwell
  7. Creswell, J.W. (2007). Qualitative Inquiry and Research Design: Choosing among Five Approaches, 3rd Edition. Thousand Oaks, CA: Sage
  8. Hadzima, J.G. (2005). How much does an employee cost? Starting Up: Practical Advice for Entrepreneurs.
  9. Jiang, Y., & Wen, J. (2020). Effects of Covid-19 on hotel marketing and management: A perspective article. International Journal of Contemporary Hospitality Management, 32(8), 2563-2573
  10. Khan, N., & Faisal, S. (2020). Epidemiology of Corona Virus in the World And Its Effects on The China Economy. Electronic copy available at: https://ssrn.com/abstract=3548292
  11. Koshle, H., Kaur, R., Basista. R. (2020). Breakdown of Business and Workers in India, Impact of Corona Virus, 19 March, available at http://dx.doi.org/10.2139/ssrn.355754 4.
  12. Lerbinger. 1997. The crisis manager: facing risk and responsibility, New York: Erlbaum
  13. Maffioli, E. M. 2020, How is the World Responding to the 2019 Coronavirus Disease Compared with the 2014 West African Ebola Epidemic? The Importance of China as a Player in the Global Economy, Am. J. Trop. Med. Hyg., 00(0), pp. 1–2
  14. Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis A Methods Sourcebook. Los Angeles: SAGE Publications, Inc
  15. Oracle (2012). Goal-setting: A fresh perspective. An Oracle white paper. USA: ORACLE Taleo Cloud Service.
  16. O’Fallon, M.J. & Rutherford, D.G. (2011). Hotel Management and Operations (5th Ed.). Hoboken, NJ: John Wiley and Sons, Inc
  17. Pearson, C.M. & Clair, J.A. (1998). Reframing Crisis Management. Academy of Management Review, 23, 59-76.
  18. Shimp, T.A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated marketing Communications, Sixth Edition. Mason, Ohio: Thomson South Western.
  19. Stice, E. K., Stice, J. D., Skousen, K. F. (2004). Intermediate Accounting, 15 th edition. South-Western College Pub
  20. Wiyasha, I.B.M. (2010). Akuntansi Perhotelan. Yogyakarta: Andi Offset.